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What Operran does
Three layers. One complete infrastructure.
01
The Problem
Most operators run good tours but have a weak backend. Weak setup limits growth more than anything else.
See the problem
02
The Solution
Operran, Operran Ops, and the Artista Platform — three layers that fix the full infrastructure.
See the solution
03
Pricing
Fixed monthly retainers. No revenue share. No sales percentage. Starting from €499/month.
See pricing
Ready to find out what is holding your tours back?
20 minutes. Free. We review your setup and tell you exactly where the gap is.
Book Your Free OTA Audit
The real problem
Your tours are good. Your backend is the problem.
Most operators run good tours — but their backend is weak. Weak setup limits growth more than anything else. And most operators never see it clearly enough to fix it.
They are working every day — but the system behind them is not built to scale.
—Your tours don't rank on GYG — not because the product is weak, but because the listing is wrong
—You are manually adjusting pricing and availability every single day
—A guide cancels and your entire operation scrambles
—You lose bookings you never see — walk-ins, referrals, direct demand that goes nowhere
—Pricing is guesswork, not logic — and it costs you margin every month
—More bookings creates more chaos — instead of more control
What changes
Before Operran. After Operran.
Before
✕Manual pricing adjusted by feel, not data
✕OTA listings that look weak against competitors
✕Guides coordinated through messages and spreadsheets
✕No visibility — confirmed, running, at risk
✕Bookings arriving with no system to handle them
✕Growth that creates chaos, not control
After Operran
✓Pricing logic optimized for revenue and margin — reviewed regularly
✓OTA listings built to rank higher and convert better
✓Guides assigned, confirmed, and tracked in one place
✓Full visibility across every tour, every city, every day
✓Structured booking flow that handles volume without breaking
✓Infrastructure that scales with your business
See the solution →
What Operran builds
Three layers. One complete system.
Most solutions fix one part of the problem. Operran builds the full infrastructure — strategy, operations, and distribution — so everything works together.
Layer 01
Strategy & OTA
Operran
We list, optimize, and manage your tours across GetYourGuide, Viator, and more — so you rank higher, convert better, and earn more per booking.
Full OTA listing restructure and optimization
Pricing logic built for margin and competitiveness
Offer architecture and product positioning
Distribution strategy across all active platforms
Ongoing performance monitoring and adjustment
Layer 02
Operations
Operran Ops
One dashboard for every tour, every guide, every city. Assign in seconds. Know what is confirmed before it becomes a problem. Included in your plan — no extra subscriptions.
All tours and cities in one control center
Guide assignment and instant confirmation
Unconfirmed tours flagged automatically
Full booking and capacity visibility, daily
Multi-city and multi-language ready
Layer 03
Distribution
Artista Platform
A modern distribution channel built by someone who actually operates tours. A new place to get bookings — beyond GYG and Viator. Operran clients listed first.
Listed as a structured, optimized operator
Modern booking experience for travellers
Built from real operational knowledge
Zero revenue share model
Currently in development — founding access for clients
See pricing →Book free audit
Pricing
Fix your setup. Then scale properly.
Fixed monthly retainers. No revenue share. No sales percentage. Your earnings stay yours.
All plans run inside the Artista Tours infrastructure. Everything is implemented for you.
Plan 01
Structure
€499/month
1–5 active tours
You stop losing bookings to weak listings and broken pricing. OTA setup rebuilt to perform.
Full audit of your current OTA performance
OTA listing restructure across all platforms
Pricing logic rebuilt for revenue and margin
Booking flow and availability optimization
Monthly performance reporting
Operran Ops — basic onboarding included
Listed on the Artista platform
Get the Structure
Most operators choose this
Plan 02
Operations
€1,499/month
1–5 active tours
Your OTA performance rebuilt and your full operation structured. You run your own schedules inside a properly configured system.
Everything in Structure
Operran Ops — full setup and implementation
Guide management system built for your operation
You manage your own schedules
Multi-channel distribution strategy
Full operational handover and team training
Listed on the Artista platform
Build the System
Plan 03
Complete
€2,499+/month
1–5 active tours
We run the backend for you. Schedules built and managed by Operran. Continuous optimization as you grow.
Everything in Operations
We build and manage your schedules
Ongoing OTA and pricing optimization
Monthly performance review and adjustment
Multi-city and multi-product management
Priority listing on Artista platform
Long-term infrastructure partnership
Run It Properly
Pricing by active tour volume
Active Tours
Structure
Operations
Complete
1–5 tours
€499
€1,499
From €2,499
6–15 tours
€799
€1,999
From €3,200
16–30 tours
€1,200
€2,800
From €4,500
31–50 tours
€1,800
€3,900
From €6,200
51+ tours
Custom
Custom
Custom Quote
† All prices in EUR. Volume based on actively managed tour listings per calendar month.
How it works
Four steps. Concrete outcomes.
01
Audit
We review your OTA listings, pricing logic, booking flow, and operational setup. You get a clear picture of exactly what is costing you bookings and margin.
Outcome: You know what to fix and why.
02
Rebuild
Listings restructured. Pricing rebuilt. Availability logic fixed. Offer architecture redesigned for performance — not just aesthetics.
Outcome: Your setup performs the way your product deserves.
03
Deploy
Operran Ops configured for your operation. Platform listing live. Systems implemented and tested. We do not hand you a document — we build it.
Outcome: Your backend is operational and structured.
04
Scale
We monitor performance, adjust OTA positioning, and optimize as your volume grows. The system gets stronger over time — not weaker.
Outcome: Growth that builds the business, not breaks it.
Who this is for
Operators already running tours. Not beginners.
This is for operators already in motion — with real tours, real guides, real bookings, and real operational challenges.
Not for
Operators who have not yet launched. Come back when you have real operations to fix — we will be here.
Operators with 1–50 guides running active city, food, cultural, or nature tours
Already on GetYourGuide or Viator — but not ranking or converting at the level your product deserves
Struggling with OTA performance, pricing structure, or guide coordination at scale
Operators in Oslo, Barcelona, Rome, Lisbon, Berlin, Bangkok, Tokyo, and cities worldwide
Businesses that want real systems — not advice, not templates, not a PDF strategy
Operators working hard but not yet building something that actually scales
The founder
Anders Finnerup
Founder, Operran — Operations, Artista Tours
Artista Tours — Active Operation
44
Tours managed
5
Destinations
150+
Active options
Operran is built from direct operational experience — not theory. Anders started by building and running tours in Oslo, then took on the full financials of a multi-city operation, then scheduling, then daily execution across every destination.
Running 44 tours across 5 cities means dealing with the exact problems most operators struggle to name: guide coordination at scale, OTA algorithm pressure, pricing decisions under volume, cancellation handling, and systems that either work or collapse.
The knowledge inside Operran was not studied. It was built under real operational pressure. That is the only reason it works for operators who are trying to do the same thing.
Why Operran
Most solutions don't understand tour operations.
That's where Operran sits.
Freelancers
Fix one thing. No operational depth. No system thinking.
Operran
We run the whole system — from OTA positioning to daily guide coordination.
Marketing Agencies
Focus on marketing. No understanding of OTA dynamics or how tours actually operate.
Operran
We control performance on the OTAs — because we operate on them daily, at scale.
OTA Support
Reactive and basic. They support their platform — not your business.
Operran
We build what OTA support cannot — the infrastructure behind the listings.
Doing It Yourself
Years of trial and error to learn what we already know from daily operations.
Operran
Skip the learning curve. Get systems already tested at real scale, implemented directly into your business.
Book your audit
Find out exactly what is holding your tours back.
We review your OTA setup, pricing structure, and operations — and show you exactly where you are losing performance and revenue. 20 minutes. Free. No obligation.
Prefer to reach out directly?
Send us an email and we will get back to you within 24 hours to schedule your free audit.